Hey friends, today I am talking about marketing. Fun topic, right? Stick with me here.
The word ‘marketing’ has a bad connotation attached to it. The word itself can feel desperate, commercial, cold, and complicated. Especially for those of us that call ourselves creative entrepreneurs. We put a lot of heart into our business. We know marketing is needed but it often feels like a necessary evil that goes against who we are.
If marketing feels like shouting the loudest so people notice us above all the chaos, we got it ALL wrong and we certainly will not feel good while doing it. Marketing should always start with caring.
While there are lots of strategies out there, one of the most impactful marketing tactics is often overlooked. It’s client care, friends. Yep, you heard right. Client care may not be fancy, but it is one of the most influential aspects of our business. And certainly marketing at it’s finest.
Here are five reasons why client care is marketing that always works:
The funny thing with client care is that it is one of the easiest balls to drop when things get crazy. Here at Char co, reminding ourselves of the impact it has helps us keep it as a top priority.
Marketing is one of the ways others experience our brand and a key part of our brand story. While there are many ways to market and and tell a powerful brand story, client care is a big one and certainly something we want to be intentional about the story it is telling!