As we enter into Spring 2019, we are taking a look at trends in design – and we have loved what we have found!
ALL ABOUT WARMTH
Simply taking a look at the new arrivals and latest Instagram posts from brands like Anthropologie and Madewell will show that Spring 2019 is favoring a lot of warm tones. Shades of yellow, orange and red are seen in fashion and interiors but also in web and graphic design.
Bold serif fonts (sometimes with a touch of a classic or retro vibe) are taking center stage in design -fonts like Recoleta, Playfair Display, and Canela.
In many cases, these typefaces are being used as beautiful focal points as seen in this website and this one.
TRUE TO LIFE IMAGES
Brands like Nike, Aerie, and Warby Parker are using photography that is more true to life. Many ads and social media posts that big brands are sharing feel welcoming, authentic, and joyful. Models appear to be “real” and friendly; someone we could aspire to be in a way that is beyond appearances. While this has been a trend over the last few years, many companies are more consistently using this type of imagery to connect to their customers.
words by lindsay – project manager