storefront and online boutique offering clothing accessories marked by an effortless confidence and timeless beauty.
During a time of growth, The Main Street Exchange was looking for a brand refresh that would resonate deeply with their target audience of women and act as momentum to drive for exposure and sales.
The result of the project was a clarified brand foundation that set the tone for all other touchpoints. The Main Street Exchange continues to grow as they lean into the established strategy, look+feel, and messaging determined in the brand story. The result has been even greater growth and a loyal following.
Our work for The Main Street Exchange began with a Story Workshop. Through education and exercises, we began the work of building a brand foundation. Our strategy identifies elements such as values, culture, target audience, and more. The result of our strategy sessions positioned The Main Street Exchange as a boutique that exists to empower women, affirm their value and give them the opportunity to know their worth.
Based around neutrals and a simple aesthetic, Main Street Exchange’s Look and Feel is effortless and minimalistic while remaining feminine and beautiful. It feels relaxed, stylish and on trend.
Inspired by the natural tones in everyday life, the brand colors are classic, neutral, and effortlessly beautiful. Used consistently in web and print materials, these colors evoke a sense of confidence, modesty, and warmth.