Wiegand Design & Build
The Brief
As this second-generation team stepped up to lead their family business, Wiegand Design + Build found themselves ready to evolve into a design-forward brand with a bold, visonary spirit.
Services
Story Development
Brand Strategy
Art direction
Experience Strategy
Interior Space Design
Logo Design
Menu + Brand Collateral
Photography + Styling
Andrew and Crystal Wiegand are true dreamers – imaginative, driven, and deeply committed to the art of building homes. As they transitioned into running the family business, this married couple’s goal was to both honor the legacy of excellence built by Andrew’s father – the company’s founder – and chart their own innovative path forward with a distinctly modern, design-centric perspective.
Already known for quality craftsmanship, the Wiegand Design & Build team came to us seeking a refreshed identity – one that captured both their signature blend of creativity and their traditionally exceptional construction.
True dreamers - imaginative, driven, and deeply committed to the art of building homes.
Approach
From our earliest conversations, their team’s passion and ingenuity was evident. Through a series of in-depth conversations and brand discovery workshops, we explored how to best preserve from their original identity while also strategically evolving – by helping Wiegand select a new name, refine their brand strategy and story, and develop a full visual identity, including logo design, art direction, and photography and film production. The final brand captured Andrew and Crystal’s exciting vision – bold, beautiful, and grounded in the belief that one’s home should be nothing short of extraordinary.
Capturing and celebrating the spirit of the brand while strategically evolving.
Next Project
LATTE LUV →
