Who We Are
We believe in the profound positive influence, that places, brands, and experiences have on people. We're honored to bring those visions to life.
CHAR co. is a nimble creative studio dedicated to shaping meaningful brands, places, and experiences through storytelling, strategy, design, and a touch of magic. Our work is rooted in hospitality and placemaking, with a human approach at its core. We work alongside developers, architects, operators, owners, and entrepreneurs to turn ideas into experiences people can see, feel, and remember. Founded in 2010, CHAR co. brings together strategic thinking, creative design, and a deep belief in connection. We are curious by nature, intuitive in our approach, and committed to making work that is both meaningful and beautifully considered.
Visionary
We always start with possibilities—asking, “Where are we headed?” Brands are powerful growth strategies when vision is the north star.
Curious
There’s no right or wrong idea. Ideas spark more ideas, and sometimes that one spark becomes the magic ingredient. We explore and refine until it just feels right.
Genuine
We build brands from the inside out. Authenticity is one of the most powerful ways to connect and build trust—stories that are real, experiences that resonate.
Intuitive
A good dose of intuition drives stories into magic territory. Sometimes you need to follow your knowing and watch it all come together.
Excellence
When we’re creating, it’s going to be top-notch. Excellent, smart, strategic, and gorgeous is the baseline. Always.
A note from Char
I have an innate desire to create—to envision, build, and shape spaces and experiences that connect us to one another. That instinct has guided CHAR co. from the beginning and evolved into something deeper: a desire to create places that make people feel something. We’re drawn to where people gather, the details that make a place memorable, and the stories that give it meaning.
Hospitality and placemaking bring it all together—design, storytelling, experience, and human connection. We believe what we create has the power to shape how people live and connect, and it’s a privilege to work alongside the people bringing those ideas into the world.
Let's Start Your Story
From first ideas to established brands ready for change, we partner across every stage of growth. We’d love to learn more—simply complete the form below and we’ll be in touch. Thank you.
