Half Dozen Cafe & Bakery
The Brief
After a few years of steady growth, Half Dozen Cafe & Bakery was ready for a more elevated brand identity, but didn’t want to lose the warmth and small business charm for which they’d become well-known.
Services
Story Development
Brand Strategy
Art direction
Brand Collateral
Photography
Curation and Styling
Reimagined
When this family-owned cafe and bakery approached our team at CHAR co., they had steadily grown their reputation for serving seasonally-inspired, deeply nourishing food – and had earned themselves a cohort of extremely loyal customers. As we began our work together, Half Dozen’s team was seeking a more concrete, yet still authentic brand identity to help them connect with their target audience and to continue to move forward as a business.
Serving nostalgia and nourishment–and inviting new faces to the table
Approach
By asking through-provoking questions, digging deep, and connecting with their team, CHAR co. was able to provide Half Dozen with both a clear brand identity and an illuminated path forward. In their brand story and visual identity, we sought to highlight the many things that set their cafe and bakery apart in their industry. We put these newly-identified brand values to work in our styled photoshoot with their team, as well as in the design and building of their new website. The Half Dozen Cafe and Bakery team walked away from our work together with a clear, unique brand blueprint – designed to help them best identify and serve their target audience for many years to come.
The new visual identity delivers charm and modernity with an approachable system that delights
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