West Reading Motor Club
The Brief
By embracing the timless aesthetics of a bygone era, West Reading Motor Club was poised to establish itself as a centerpiece for high-end entertainment and leisure in Reading, Pennsylvania.
Services
Story Development
Brand Strategy
Art direction
Experience Strategy
Website Design
Signage
Menu + Brand Collateral
Photography
Curation and Styling
Interior Space Design
Reimagined
When we met the father-and-son team behind West Reading Motor Club, they shared their impressive plans to turn what was once an iconic sturcture in the city into a completely refreshed, redone, and updated dining hotspot. For this project, these familial restaurateurs were seeking a branding partner who could bring their vision to life – including copywriting, graphic design, restaurant interiors, merchandising, and more.
A modern reimagining that echos the sophistication and style of a bygone era
Approach
In our work with West Reading Motor Club, we were building more than a brand identity – we were building a true experience. Every patron had to be transported back in time, welcomed to a culinary experience they would never forget. We began by identifying key brand differntiators and crafting a unique Brand Story for WRMC. Once we had those details nailed down, our work expanded to include multiple brand touchpoints – from furnishings and decor for the dining space, to designing the restaurant’s logo and print collateral (such as menus, matchbooks, and more). Our work withthe WRMC team touched every aspect of their business launch – from putting words to their big picture ideas, to selecting the proper cutlery for continuity of brand experience.
We built more than a brand identity–we crafted a new dining experience.
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