A pioneering company specializing in water management solutions looking for a way to simplify a complex and sophisticated service in order to better communicate to their community.
Innovators, educators, trailblazers - LandStudies promotes some really forward-thinking practices when it comes to water management. Their approach maximizes natural resources and takes a responsible stance on ecological stewardship while also providing both direct and indirect economic benefits to communities large and small. Yes, both.
A rising star in their industry, their new positioning allows them to clearly communicate to the wide-ranging audiences they serve - municipalities and government agencies, conservation groups, academic circles, and resource management. Their continued passion and enthusiasm for this work, alongside a consistent Brand Story, enables them to show others “a better way” forward in the arena of water management.
Our ability to create a clear, cohesive story around a complex subject and communicate it both visually and verbally in a way that connects with people made us a great fit for LandStudies. From conception, we took a very hands-on approach with the business, engaging in several in-depth conversations with the team. We also dove deeply into the brand through site tours, a detailed overview of their services, and a photo shoot which may or may not have involved quicksand and a lot of running water.
We crafted both the Brand Story and Visual Identity, including the design for an updated logo. Once the Visual Identity and logo design were in place, we provided creative direction for print materials. As a result of our partnership, LandStudies streamlined their communications and discovered a way to share their vision with the community.