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3 Essentials of a Great Brand Story

Build a brand that tells a story.
Deliver an experience people love. 

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LET CHANGE GROW YOU

Life is full of circumstances, big and small, that throw us for a loop and elicit feelings of stress and uncertainty. Sometimes even when circumstances are unchanging, we feel a shift internally of emotions or perspective. Time and time again we are faced with change and our reaction to the unknown determines how well we […]

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WHAT WE CAN LEARN FROM THE GLOBAL WORKPLACE

Have you ever been in another country, immersed in another culture so much so that you forget your own? Culture is so powerful and after you have spent time in one place for a while, you might even start to naturally incorporate certain aspects of the culture around you into your own life. In my […]

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KNOW YOUR TRIBE, BE A SERVANT 

This week in the studio, we’re exploring the importance of defining a target audience. Before I joined CHAR co, I worked for eight years as a Marketing Director at a large, regional orthopedic practice. I share this experience with you to illustrate the importance of defining a profitable, specific target audience and then serving them […]

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WHY KNOWING YOUR BRAND STORY CHANGES EVERYTHING

I spoke with a business owner a few weeks ago that told me she recently invested into a beautiful antique case to display cupcakes at her bakery. The cupcakes always have been delicious and top quality. There was a loyal customer base to prove it. However, when placed in the gorgeous new case, sales exploded […]

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REMEMBERING THE BIG PICTURE WHILE LIVING IN THE PRESENT

In the hustle of life it’s easy to put ourselves on auto pilot and just cruise. We can sometimes find ourselves lost in the details of the day to day, slowly getting drained and discouraged because we lack vision and perspective. This can cause us to forget that our role in business (or life for […]

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DON’T LET YOUR SUMMER BE ALL HUSTLE

“Don’t let summer slip by!” “This summer is going so quickly!” It’s what I say every year. And every year when summer is approaching, I think of the million ways I want to soak it up and make the most of it. It all seems so great and fun until the summer hustle leaves me […]

Start creating your beautiful brand STORY. 

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Complete a brief questionnaire. 

We follow up to schedule a personal consultation. 

Our team creates your custom Story proposal.