“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” – Joel A Barker On a really practical level, “vision” can be defined as the ability to see. Just like our eyes have vision that allows us to see and then react accordingly to […]
“Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson To be a visionary entrepreneur or business leader requires you to be a trailblazer, to balance being realistic and practical with creating vision and purpose. So what does that mean? It’s easy to talk […]
For this month’s team journal, we are talking with 3 of our team members about where it all began for them – where did they first find their passion for marketing & creative branding? We hope you enjoy their answers! I discovered my passion for marketing & communications in sixth grade. Our class participated in […]
Seeking to understand our customers is crucial to building a brand that connects on a heart level and builds loyalty among our target audience. True understanding helps us create products and services that relieve our customers pain points and connect with them in a way that they care about. Seeking to understand is a part […]
It is true, and even scientifically proven, that people make decisions based on emotions and a personal set of values. It is also true, and again scientifically proven, that our brains process and respond to visuals quicker than any other type of input coming our way. This means that visuals play a HUGE role in […]
Why a Target Audience With Less is Better YOU CAN’T MAKE EVERYONE HAPPY. YOU ARE NOT PIZZA. :) Power of Positivity We all do it, maybe it’s FOMO. Fear of missing out. We try to please all, do it all, and be all. We know it’s not the best approach to life, but fear still […]
Start creating your beautiful brand STORY.