Whether you are revamping a website, building your social media, or designing a new storefront, the CHAR co Brand Experience Workshop will ask the right questions and give you a platform to build upon. Successful businesses build a firm foundation before they take action. Creating a blueprint for your brand takes away the guesswork and gives you the ability to consistently deliver the very best for the people you serve.
Step away from the day to day and take a high level approach to your brand's strategy.
Creates a fanbase
Does not have to compete on price
Attracts clients and projects that align with your passion
Make customers fall in love and get them to return again and again
Become known for what makes you special
Find fulfillment and become profitable
Gain sales organically without feeling "sales-y"
"What once was a flurry of inconsistent touchpoints, is now taking the form of a cohesive brand experience for our customers"
Interactive teaching will give you the background and ability to create a brand that is successful
Hands on exercises and time for strategic development empower you to clarify the foundation of your brand and identify what makes you unique
Vision casting and guided direction gives you the tools to inspire business growth and truly take your brand to the next level
In the company of other creatives and entrepreneurs, our team will answer questions, add input, and empower you to create something amazing.
What to expect...
"I so appreciated the time to evaluate how my service and product are truly unique and valuable, this has helped me hone in on my own "unique", embrace it and move towards it! "
Join us at one of our favorite spots in Lancaster city, LUCA, for a two day experience you don't want to miss!
Day 1 will focus on teaching and brand development. We will go in depth into our 7 step process that identifies the Why, Values, Culture, Target Audience, Positioning, Problem + Solution, and Impact of your brand. The workshop provides space for focused brand strategy building guided by intentional exercises. There will be breaks for city exploration and inspiration and the entire day will be followed by a celebratory community dinner at LUCA.
Day 2 will focus on taking action. We will use what we built in day one to bring your brand to life and develop next steps. During the course of our time together our team will be nearby to answer questions and offer individualized advice.
"Char and her team's direction and counsel over three weeks allowed us to ask imperative questions of who we were as a company. From the workshop, we learned the value of crafting a genuine and authentic brand story that not only informed potential customers of who we were and what we sold, but also inspired them to be a part of a communal vision that we hold to be true: that difference is welcome. At the workshop, we nailed down the cornerstones that make our business unique and in doing so, were able to craft a compelling narrative of why we do the things we do."