create your branding blueprint
BRAND EXPERIENCE WORKSHOP
Whether you are revamping a website, building your social media, or designing a new storefront, the CHAR co Brand Experience Workshop will ask the right questions and give you a platform to build upon. Successful businesses build a firm foundation before they take action. Creating a blueprint for your brand takes away the guesswork and gives you the ability to consistently deliver the very best for the people you serve.
Step away from the day to day and take a high level approach to your brand's strategy.
LEARN HOW TO CREATE A BRAND THAT...
Creates a fanbase
Does not have to compete on price
Attracts clients and projects that align with your passion
Creates revenue
Make customers fall in love and get them to return again and again
Become known for what makes you special
Find fulfillment and become profitable
Gain sales organically without feeling "sales-y"
DURING THIS WORKSHOP YOU WILL...
Learn applicable branding practices that will change the way you market your business
Engage, network and learn with other business owners
Receive the right tools to move your brand forward and build a solid brand foundation
Create a branding timeline that clearly identifies your next steps
Gain clarity and confidence in communicating your brand message
Leave with a defined structure that gives you the ability to develop a written brand strategy
"What once was a flurry of inconsistent touchpoints, is now taking the form of a cohesive brand experience for our customers"
CARTHAGE CO.
EDUCATION
SUPPORT
Interactive teaching will give you the background and ability to create a brand that is successful
Hands on exercises and time for strategic development empower you to clarify the foundation of your brand and identify what makes you unique
GUIDANCE
Vision casting and guided direction gives you the tools to inspire business growth and truly take your brand to the next level
In the company of other creatives and entrepreneurs, our team will answer questions, add input, and empower you to create something amazing.
DEVELOPMENT
What to expect...
"I so appreciated the time to evaluate how my service and product are truly unique and valuable, this has helped me hone in on my own "unique", embrace it and move towards it! "
THE DETAILS
Join us at one of our favorite spots in Lancaster city, LUCA, for a two day experience you don't want to miss!
Day 1 will focus on teaching and brand development. We will go in depth into our 7 step process that identifies the Why, Values, Culture, Target Audience, Positioning, Problem + Solution, and Impact of your brand. The workshop provides space for focused brand strategy building guided by intentional exercises. There will be breaks for city exploration and inspiration and the entire day will be followed by a celebratory community dinner at LUCA.
Day 2 will focus on taking action. We will use what we built in day one to bring your brand to life and develop next steps. During the course of our time together our team will be nearby to answer questions and offer individualized advice.
OCTOBER 25TH - 26th
SAVE YOUR SEAT!
Registration Closed
"Char and her team's direction and counsel over three weeks allowed us to ask imperative questions of who we were as a company. From the workshop, we learned the value of crafting a genuine and authentic brand story that not only informed potential customers of who we were and what we sold, but also inspired them to be a part of a communal vision that we hold to be true: that difference is welcome. At the workshop, we nailed down the cornerstones that make our business unique and in doing so, were able to craft a compelling narrative of why we do the things we do."