Nitro Bar
The Brief
A father-and-son team, well-seasoned in the restaurant business, approached CHAR co. with a vision to turn a former car dealership (which had been previously abandoned for more than a decade) into an upscale dining destination.
Services
Story Development
Brand Strategy
Art direction
Experience Strategy
Website Design
Signage
Menu + Brand Collateral
Photography
Curation and Styling
Interior Space Design
Reimagined
Starting with the owner’s vision for a “joint that’s unapologetically cool,” we got to work shaping an identity for Nitro Bar that felt a bit like a paradox – gritty and edgy, yet sophisticated enough to give it credibility. The owner’s goal of, “championing the rich heritage of the town… and support[ing] the community’s continued evolution” needed to extend each day through every individual customer experience. True to its identity, the Nitro Bar boasts vintage lighting, Reading Standard motorcycle posters on the walls, and an incredible menu highlighting eclectic local fare.
Every coaster, every chair, every tile made its way through the brand story.
Approach
CHAR co. supported every element of this project, from start to finish. From constructing a brand identity to choosing the tile for the floor, we strategically engineered a full-scale brand that aligned with Reading, Pennsylvania’s existing downtown, maintained the building’s historic character, and stood out as a one-of-a-kind, upscale leisure place to gather.
A joint for those are are unapologetically cool, Nitro Bar is West Reading’s new take on the dive bar
We met regularly with the bar’s owners, listening deeply and asking probing questions to get to know their vision inside and out. We created both their brand story and visual identity, ensuring that these core elements aligned with the owner’s hopes for the business. We also developed a brand strategy, provided creative direction, and spearheaded the space’s interior design, curating each and every element with great attention to detail.
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HALF DOZEN BAKERY →
