THE Chris and Claude Co.
A husband and wife team specializing in creative space design.
STORY DEVELOPMENT
BRAND STRATEGY
ART DIRECTION
PHOTO STYLING
PHOTOGRAPHY
LOGO DESIGN
CHALLENGE
The Chris and Claude co. came to us at a time of growth. They had been in business for a short time and were ready to enter into a new level, get their dream clients, and clarify their message. We partnered with them to put words and visuals behind what they do.
RESULTS
The result was a defined and clear brand story that communicated the heart of The Chris and Claude co. The brand story came to life through visuals and we proudly watched as they took the brand story foundation and were empowered to apply it to different touchpoints; launching them into a season of growth in business.
APPROACH TO STRATEGY
Taking the very important first step of research and information gathering, we met with The Chris and Claude co in a workshop setting. Taking what we heard them say and what we had learned from their industry, we crafted a stratgic internal brand story that in turn guided the moodboard, photography, logo, messaging, and client experiences.
LOOK + FEEL
The Chris and Claude Co. look incorporates an array of textures, pops of color, and unthought of designs, giving variety to the eye without too much distraction. Naturally occurring gray tones give the color palette a raw yet inviting feel. The palette has a modern vibe but its neutral base allows the brand colors to stand the test of time.
HOW WE did it
LOGO
The logo is rooted in a long story line of the Chris and Claude Co. Growing up owner Claudia’s dad was the one who always pushed her to break out of the mold, defy mediocrity, and live creatively. He lived this way and also raised ostriches for a season of time.
Ostriches remind the team to be creative and to never fear trying new things even if no one else is. The logo is a little modern and a little classic. It is unexpected and speaks not only of The Chris and Claude Co. history but also of the future.
