RISE ARCHITECTURE
a Brooklyn based architecture firm, designing to enrich the lives of others, build connection and contribute to the community.
Story Development
Brand Strategy
Name Development
Art Direction
Logo Design
Photography
Photo Styling
Website DESIGN
CHALLENGE
The Rise team came to us during a season of exponential growth with a desire to attract a specific clientele, better communicate their strengths, and develop a brand structure that would guide the firm during ongoing growth.
RESULTS
A visually strong and thoughtful brand story positions Rise Architecture as experienced problem-solvers, offering up dynamic design that not only inspires purposeful living, but invites people into transformational spaces. Their brand experience builds trust, impacts lives, and connects communities.
APPROACH TO STRATEGY
Including market research, an in-person workshop, and extensive assessment; our team collaborated with the Rise team to develop a comprehensive brand story positioning the company as a firm fueled by the desire to merge beauty
and usability into one; delivering a meaningful experience that better connects people to their environment.
LOOK + FEEL
Putting a signature spin on
timeless elements, Rise creates a new
classic look and design. Clean and
elegant, yet sleek and modern, the look and feel reflects a people-centered
approach that invites both
interest and practical living. Light
and scope elevate these spaces while
unique touches characterize each
singular project.
The color palette of Rise reflects a modern, unexpected
vibe. Often associated
with feelings of creativity and success, a bold orange tone pronounces more
subtle tones found in elements like
leather, wood beams, stone, and crisp
white walls. This orange “pop” makes
the brand instantly recognizable.”
HOW WE did it
LOGO
A direct result of the strategy and naming process, the Rise logo went from conception to creation. An excellent piece of modern typography - architectural in form. The unique “R” acts as a custom monogram and brand element throughout the package in the tangerine color. Square shapes then thread throughout branding in elements like business cards, brochures etc. while unique touches characterize each singular project.
NAMING PROCESS
Previously known as Biz Designs, Rise Architecture was outgrowing their name and sought out new options that would communicate the direction they were heading and connect to their purpose. Keeping the brand strategy at the forefront, we walked through rounds of naming suggestions and rationale. 'Rise Architecture' emerged as the final choice. The name speaks not only to a physical 'building up', but also communicates an aspirational element of elevation that is at the heart of their brand.
BRAND PHOTOGRAPHY
WEBSITE DESIGN
risearchitecture.com
A complete refresh of the
website included a dynamic
homepage animation, updated
brand imagery, a responsive
portfolio map, and showcase of
team members.