A family-owned custom cabinetry business needed to refine the way their brand communicates with cosmopolitan designers around the world.
Christiana Cabinetry’s unremarkable look did not match their sophisticated, innovative product line. From the
get-go, Inspired by their commitment to limitless creativity, we wanted to give them a Brand Story that captured their progressive mindset and captivated upscale designers.
Now their website, print collateral, and messaging showcase their unconventional design. Christiana Cabinetry’s out-of-the-box thinking distinguishes them from other traditional cabinet makers, attracting international designers. Leading with this aspect of their brand enables them to connect with the kind of client that supports the work they want to do.
Captivated by their innovation and the sheer beauty of their cabinets, we created a Brand Story and Visual Identity for them that showcased their modern, visionary designs. After several meetings with their team, it became clear that they needed to showcase their timeless sophistication and communicate the flexible creativity of their services. We crafted messaging and visuals that capitalized on the stunning craftsmanship of their product and got to shoot some yummy food in the process!
Once the Brand Story and Visual Identity were finalized, we supported Christina Cabinetry in a complete overhaul of their website. We designed both a brochure and a booklet to communicate brand elements while highlighting specific collections for designers. Armed with a new set of tools to properly parade their brand, Christina Cabinetry is ready to move its business into the future.