KING & COMPANY
A growing drywall business with the goals of elevating the industry and communicating a deeper sense of purpose wants assistance in highlighting their expertise, refining their positioning, and capturing their excitement around potential.
STORY DEVELOPMENT
BRAND STRATEGY
ART DIRECTION
Name Development
LOGO DESIGN
PHOTOGRAPHY & STYLING
WEBSITE DESIGN
Brand Collateral
PRINT & Marketing Designs
Brand Integration Strategy
Reimagined
Don’t let the drywall dust fool you, King & Company employs some of the most talented specialists in the business. These are the guys to call when you have a project no one else can handle. As skilled craftsmen, they bring a superior level of professionalism to every project they touch. But make no mistake, there is more to this company than just spackle and sheetrock.
Though their medium is drywall, their message is that incredible potential exists in every person, just waiting to be drawn out. Along with offering skilled craftsmanship, they work to identify potential in others, awakening a sense of purpose, and inspiring individuals to seize every opportunity. From the beginning, King & Company wanted to build a brand where people felt connected, inspired, and encouraged to become their best selves.
Approach
One of the best things about our partnership with King & Company is that it continued into full brand integration. Over the past two years, we’ve been able to partner with owner, John King, in building a brand from the ground up. Once the Brand Story was in place, we began advising on what it looks like to live the brand out on a daily basis. We provided the tools necessary to evaluate, assess, and transfer brand culture to all levels of the business, including employees and staff.
Our continued relationship with King & Company means that we’ve developed a close working relationship and know the brand intimately. This relationship serves as the basis of what we do. John says, “The value of relationships and the importance of understanding others is one of the things I respect most about CHAR co. With them, I always felt heard and truly understood. It’s like they adopted my vision and helped carry it with me.” The opportunity to immerse ourselves in King & Company - to spend time with the leadership and staff, to be on the job
site - really allowed our team to create a compelling brand story that authentically represented the brand’s essence.
HOW WE did it
HOW WE did it
UNLIMITED POTENTIAL EXISTS IN EVERY PERSON AND EVERY SPACE.
SUPERIOR WORKMANSHIP FOR ANY PROJECT
“Partnering with CHAR co was the catalyst to defining our purpose in our market. The continuity between CHAR co team members in their respective roles was seamless and professional.”
- John King, Owner of King & Company
“Developing our brand at King & Company has unveiled our identity! We better understand our DNA and feel empowered to live out our clearly-defined purpose. Branding defined our purpose and sharpened our focus. Our team has a blueprint for engagement with each other and our customers. CHAR co provided the confidence to our team to be true brand ambassadors.”
- John King, Owner of King & Company
