Our brand – no matter how big or small, tried and true or just getting started, world wide known or the little store on main street – is telling a story. If you are a business owner, your brand is telling a story. A good story will amplify our strengths, build momentum, and grow trust. The crazy thing is, the opposite is also true!

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

Perceptions is defined as :: recognition, awareness, consciousness, appreciation, realization, knowledge, grasp, understanding, comprehension

STORY creates and forms perception. Perception is everything. As brands, we think we sell ‘products’ or a ‘service’. But costumers buy a result, a feeling, and hope! We love that brand storytelling gives us the tools to communicate the feelings, results, and hope connected to our product and service.

Nathan Miller Chocolate is telling a story I can get behind! Small batch, hand wrapped chocolate; shipped with love nationwide. Check out the story these other stellar brands are telling. They are leading with a feeling, result, and hope. They know when a customers believes, they will buy the product.

• Starbucks offers warmth and hospitality; inspiring and nurturing the human spirit – one person, one cup, and one neighborhood at a time.
• Nike is inspiration and innovation. “If you have a body, you are an athlete.”
• Disneyland knows we desire unforgettable happiness and promises to be the happiest place on earth.

A great product or service with a not-so-great story goes unnoticed in today’s busy world. The story we are telling should be felt, seen, and experienced on all touch points, online and offline. Consistency is crucial. Our story done well is our all encompassing presence in the marketplace; creating something people care about, setting our brand apart, and growing our business.

Don’t forget to download our STORY PDF to learn more about why we believe so deeply in story. We are working on website details this week and plan to launch very soon. Thanks for joining our journey! xo