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This week in the studio, we’re exploring the importance of defining a target audience. Before I joined CHAR co, I worked for eight years as a Marketing Director at a large, regional orthopedic practice. I share this experience with you to illustrate the importance of defining a profitable, specific target audience and then serving them […]
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I spoke with a business owner a few weeks ago that told me she recently invested into a beautiful antique case to display cupcakes at her bakery. The cupcakes always have been delicious and top quality. There was a loyal customer base to prove it. However, when placed in the gorgeous new case, sales exploded […]
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Their WHY is beautiful. They exist to empower women, affirm their value and give them the opportunity to know their worth. This passion runs deep in their founder, Jen Smucker, and is lived out multiple ways in her relationships, influence, and business. Felt in the customer service, thoughtful collections, and shared styling tips; Main Street Exchange’s […]
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It’s Monday and we’re gearing up for another action-packed week! For this week’s blog we identified five key do’s and don’t’s of marketing. Our hope is that from this list, you will find one or two tips to implement into your business. We would also love for you to share any tips or thoughts that […]
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We remember stories read to us years ago as a child. If our mind starts to lose focus when listening to a speaker, it will snap back to attention when a story is shared. Watching a good movie leaves us with a longing to stay lost in the story world even as it ends. The […]
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We all want to have one of those Instagram feeds that other’s swoon over, right? A beautiful, consistent feed that people take one look at and immediately hit ‘FOLLOW’. And while that is a wonderful goal to have – we need to remember the purpose of a stunning feed is not only to wow our […]
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