When our team is developing a brand story, we will spend time identifying the problem the brand is solving.While this seems pretty straight forward, the problem has layers and is at the heartbeat of every business. Every time your customer is deciding to buy from you, they are doing so in response to a ‘problem’ […]
As businesses we have such a privilege to serve our team, customers, clients and followers through who we are, what we do and how we do it. We mainly think about serving in relation to our product or service. But what if serving was multifaceted and not just composed of the tangible goods and services […]
The internet is a huge part of our everyday lives. We do nearly everything by the way of smartphones, laptops, and countless other devices. With all the world at our fingertips, the way we intake and come across information has changed drastically from what it used to be. Today a major way we stay informed […]
Hello summer and hello to our newest team journal! We love getting to connect with you on a more casual level and sharing the little and big things going on in our lives this month. We hope you are enjoying the sunshine, the heat and all that comes with summers arrival. Please enjoy reading our […]
The shift in values and perspective from one generation to the next is fascinating. The shift often causes a rub between generations and one has a tough time valuing the differences in the other. The shift affects us in many ways; branding and business being one of them. How my grandpa did business is a […]
Trends come and go just like the pantone color of the year (Goodbye ultra violet, hello living coral).Trends are great and are fun to incorporate into your branding project, but things can get a little dicey if we root our brand in the latest and greatest design or idea. However, there is a seemingly newish […]
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