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3 Essentials of a Great Brand Story

Build a brand that tells a story.
Deliver an experience people love. 

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CASE STUDY: THE BRAND CULTURE OF WARBY PARKER

One of the ways that we learn, in life and in business, is by studying companies or individuals who excel at following their purpose and doing what they love. Today we’ll explore a company that is thriving and getting national attention for their approach to culture. At CHAR co, we define culture as values, beliefs, […]

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YOUR CUSTOMERS WANT SOMETHING TO BELIEVE IN

Businesses tend to get lost in the daily tasks of managing inventory, emails, client expectations, people, and finances. We focus on making the best product the most efficiently; striving to add value while shaving back hours and costs. We do our best to bring our best self to social media counting the likes, comments, and […]

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BUILD YOUR BRAND FROM THE INSIDE OUT

Over the past couple years our team has been diving into the ins and outs of what makes a really great brand. We have researched other companies, studied experts in the field, and had our own first hand experiences. After all of this – the one conclusion we can all agree on is: Your brand […]

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IS YOUR LOGO WORKING?

Logos speak volumes about a brand in an instant. They have become such a part of brand identity that we sometimes (and mistakenly) label the logo as the brand itself. Although the logo is not the brand, it is still such an important piece of our brand and we need to pay attention to it.  […]

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HOW TO BEAT BRANDING FATIGUE

In the beginning of branding a business, it’s easy to sit down and dream about what it could be. We can see with fresh vision and grab onto every ounce of potential and possibility out there. But then almost simultaneously, we recognize that if there is potential there is also a problem that needs to […]

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A PEEK INTO OUR CLIENT WORKSHOPS

Sometimes explaining what we do can be hard, because it is so much more than just branding and marketing. In fact, our entire goal is to use what we do to change communities by simply helping the businesses in those communities. Because we tailor our services to each business, the end product looks different from […]

Start creating your beautiful brand STORY. 

GET STARTED

Complete a brief questionnaire. 

We follow up to schedule a personal consultation. 

Our team creates your custom Story proposal.