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3 Essentials of a Great Brand Story

Build a brand that tells a story.
Deliver an experience people love. 

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REFLECT & REFUEL FOR 2019

We often go into a new year focused on the future. We set brand new goals, start fresh projects, and determine vision for the year ahead. But in order to create goals, projects, and vision that have substance, it’s important to reflect and take inventory of where we have been. Reflection reminds us of the […]

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TEAM JOURNAL

For this month’s team journal, we asked some of our team members to share a life story about a purchasing or client experience where the brand’s values stuck out to them, resonated with them and ultimately drew them in to make a decision. As consumers, we are usually motivated to act for reasons deeper than […]

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VALUES: A TOPIC SO NICE WE BLOGGED ABOUT IT TWICE

Values have been on our mind a lot recently. This whole month we have been diving in to the role that values play in branding and we wanted to continue the conversation since they can and should play a leading role of brand development. Building your brand and living out your values does not happen […]

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VALUES SPEAK VOLUMES

It can be somewhat easy to determine who we want our target audience to be. What isn’t always easy is reaching out to communicate to that audience in a way that connects.  Is there some magic formula out there that will attract the clients we want? Does it look like sending out email blasts twice […]

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CASE STUDY: THE BRAND CULTURE OF WARBY PARKER

One of the ways that we learn, in life and in business, is by studying companies or individuals who excel at following their purpose and doing what they love. Today we’ll explore a company that is thriving and getting national attention for their approach to culture. At CHAR co, we define culture as values, beliefs, […]

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YOUR CUSTOMERS WANT SOMETHING TO BELIEVE IN

Businesses tend to get lost in the daily tasks of managing inventory, emails, client expectations, people, and finances. We focus on making the best product the most efficiently; striving to add value while shaving back hours and costs. We do our best to bring our best self to social media counting the likes, comments, and […]

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Complete a brief questionnaire. 

We follow up to schedule a personal consultation. 

Our team creates your custom Story proposal.