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Who here has enjoyed, seen, Instagrammed (we see you), talked about, or (if you are throwing shade) have been annoyed with the Pumpkin Spice Latte epidemic? It is literally everywhere and has taken the coffee and social media world by storm. The thing is, Starbucks hit it out of the park with their marketing strategy […]
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When we met with Mary Jo to talk through how STORY could be a part of her business journey, we instantly fell in love with who she was and the passion she had for her brand. Watching people take risks and create solutions to the problems that others experience is one of our favorite things. […]
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It’s so easy for us to get stuck. Stuck in a job that is going nowhere, stuck in a routine that brings chaos instead of peace or stuck with a brand strategy for a business that is no longer serving its tribe of customers. As business owners and leaders, how do we manage what […]
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This week in the studio, we’re exploring the importance of defining a target audience. Before I joined CHAR co, I worked for eight years as a Marketing Director at a large, regional orthopedic practice. I share this experience with you to illustrate the importance of defining a profitable, specific target audience and then serving them […]
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I spoke with a business owner a few weeks ago that told me she recently invested into a beautiful antique case to display cupcakes at her bakery. The cupcakes always have been delicious and top quality. There was a loyal customer base to prove it. However, when placed in the gorgeous new case, sales exploded […]
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Their WHY is beautiful. They exist to empower women, affirm their value and give them the opportunity to know their worth. This passion runs deep in their founder, Jen Smucker, and is lived out multiple ways in her relationships, influence, and business. Felt in the customer service, thoughtful collections, and shared styling tips; Main Street Exchange’s […]
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