In the beginning of branding a business, it’s easy to sit down and dream about what it could be. We can see with fresh vision and grab onto every ounce of potential and possibility out there. But then almost simultaneously, we recognize that if there is potential there is also a problem that needs to […]
Sometimes explaining what we do can be hard, because it is so much more than just branding and marketing. In fact, our entire goal is to use what we do to change communities by simply helping the businesses in those communities. Because we tailor our services to each business, the end product looks different from […]
One topic we see resurfacing time and time again as we work with small business owners is social media. It can be both amazing and annoying, invasive and informative. Whatever your view point or personal opinion, it is true that social media plays a HUGE role in the growth and validity of our businesses. It […]
Do values and culture impact a brand? Do our customers really care about this? The answer to both questions is absolutely YES. Your company culture is so much more important than it used to be – people are searching for real connection and to be a part of something that they believe in. In a […]
What is a timeless brand and how can it be achieved? Does timeless mean a simple logo? A neutral color scheme? A lasting product? How can you ensure your brand finds lasting success in a rapidly changing world? We’ve seen this pattern in brands that have stood the test of time. Businesses such as Nike, […]
When you hear the words “brand experience” what comes to mind? Do you instantly think of a good or bad memory? For me, my first business stay at the Ritz Carlton in Washington DC instantly comes to mind. Circa 2000 at age 23 and driving a 1993 Toyota Corolla, I was clearly NOT the desired/target […]
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