The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge.

Wise words by Fiona Humberstone.

Telling the story of a brand and reaching more for an emotional connection rather than a financial one takes time and intentionality. It is often painstaking, slow and involves many mistakes. But it is so rewarding and pays off in not only profits but also fulfillment and satisfaction. We have recently been learning and practicing the art of partnering with other brands to help them tell their story, to share their vision for what they do and make an emotional and real connection with their customer. To help someone tell their story is powerful and we are passionate about it. While a brand story has many moving pieces and layers to it, a brand’s visuals is increasingly becoming more important for a brand to tell their story and connect with their tribe.

So today we would like to share with you a recent project in collaboration with Young & Free Apparel, a great kids clothing brand based out of Lancaster, PA. Danielle is the heart and soul behind Young & Free and her products are absolutely wonderful! Her aim is to serve her customer with all the integrity and hard work that the brand was founded upon and she really does that so well. Intention is woven into her pieces and the beauty and fruit of her diligent hard work are so clearly seen in her brand. We were honored to collaborate with her and we are excited to share these images from the fun shoot that we did.

These images were photographed, directed, and styled by the Char co team.