In 2008, Laura O’Neill and brothers Pete and Ben Van Leeuwen began selling one of America’s favorite indulgences from their sleek ice cream truck in the midst of New York City. Read the entire story of Van Leeuwen Artisan Ice-cream HERE. They have expanded to the west coast and have recently released their highly anticipated […]


Today we are excited and honored to August’s Master of Their Craft feature! And what a fascinating story it is! Team member Karen is the vision, hands, and writer behind these special posts and will take it from here…. Never underestimate the power of the iconic American ice cream truck. And never underestimate the influence […]

It’s Friday and the weekend is full of possibility and promise! (It’s Friday and this weekend is only going to be exhausting and a bit drab. I wish it was over…) The story we tell ourselves matters far more than we realize. This truth has been on my mind so much lately. It is the […]


Brand styling is about emphasizing your best assets and creating a cohesive compelling look. It’s about telling a story, evoking the senses and captivating your clients. It’s about aligning your identity with your business aspirations and helping you get to where you want to be, faster. From our recent read, How To Style a Brand […]

Meredith is one of our loved senior models. Her huge smile and bright personality just makes a person feel happy. I had the pleasure of working with Meredith’s family a few years ago for her sister’s senior photos. It is always quite an honor to photograph a sibling a few years later. Meredith’s photo session […]


Also known as deep summer, I love August’s summertime. The season seems to suggest that laziness is okay, soaking in the last bit of this golden time of year. The colors of nature are deep and rich. The sun sets sooner, the feel of fall just around the corner. We start thinking about getting apples […]

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