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One topic we see resurfacing time and time again as we work with small business owners is social media. It can be both amazing and annoying, invasive and informative. Whatever your view point or personal opinion, it is true that social media plays a HUGE role in the growth and validity of our businesses. It […]
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Do values and culture impact a brand? Do our customers really care about this? The answer to both questions is absolutely YES. Your company culture is so much more important than it used to be – people are searching for real connection and to be a part of something that they believe in. In a […]
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What is a timeless brand and how can it be achieved? Does timeless mean a simple logo? A neutral color scheme? A lasting product? How can you ensure your brand finds lasting success in a rapidly changing world? We’ve seen this pattern in brands that have stood the test of time. Businesses such as Nike, […]
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When you hear the words “brand experience” what comes to mind? Do you instantly think of a good or bad memory? For me, my first business stay at the Ritz Carlton in Washington DC instantly comes to mind. Circa 2000 at age 23 and driving a 1993 Toyota Corolla, I was clearly NOT the desired/target […]
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Today is the day that we finally get to introduce you to one of our latest brand story clients – Half Dozen Cafe and Bakery! This little cafe and bakery is off the charts incredible and its owner, Hope Glick, is second to none. Local to Reading, PA, Half Dozen grew out of a commitment […]
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At times when we are dreaming of the future of our business, whether its just beginning or its simply time for some fresh change, we might want to take our brand in several directions. There are so many amazing topics, products and areas of expertise – how can we know what exact space we fit […]
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