Open Post
Have you ever been in another country, immersed in another culture so much so that you forget your own? Culture is so powerful and after you have spent time in one place for a while, you might even start to naturally incorporate certain aspects of the culture around you into your own life. In my […]
Open Post
This week in the studio, we’re exploring the importance of defining a target audience. Before I joined CHAR co, I worked for eight years as a Marketing Director at a large, regional orthopedic practice. I share this experience with you to illustrate the importance of defining a profitable, specific target audience and then serving them […]
Open Post
I spoke with a business owner a few weeks ago that told me she recently invested into a beautiful antique case to display cupcakes at her bakery. The cupcakes always have been delicious and top quality. There was a loyal customer base to prove it. However, when placed in the gorgeous new case, sales exploded […]
Open Post
In the hustle of life it’s easy to put ourselves on auto pilot and just cruise. We can sometimes find ourselves lost in the details of the day to day, slowly getting drained and discouraged because we lack vision and perspective. This can cause us to forget that our role in business (or life for […]
Open Post
“Don’t let summer slip by!” “This summer is going so quickly!” It’s what I say every year. And every year when summer is approaching, I think of the million ways I want to soak it up and make the most of it. It all seems so great and fun until the summer hustle leaves me […]
Open Post
Let’s be honest – running a business or even just simply working at a business can sometimes leave us feeling (and maybe even looking) like a hot mess. Some days are hard – like, “give me five more cups of coffee” hard. It’s easy to just call it quits, go home and Netflix it up […]
Start creating your beautiful brand STORY.
GET STARTED