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THE CHAR CO. BLOG

February 24, 2017

ZEST // BRAND STORY PROJECT

Hey friends! Today we are sharing our Zest! project with you.

Nestled among the eclectic shops in the heart of historic downtown Lititz, PA, in northern Lancaster County, Zest! features gourmet foods, premium herbs and spices, kitchen gadgets, cookware, knives, home goods and so much more. Greeting it's visitors with a delicious aroma of spices, the shop has such a warm, welcoming feel and sparkles with all kinds of kitchen goodies. It is one of those stores where a person can wander for an hour or two and then all of a sudden realize the many things one must now own.

First and most importantly we defined Zest's brand story. Zest! already had an incredible brand presence and a loyal customer base. Our goal was to bring clarity to their brand story and then build out their brand's touch-points. After the initial story strategy was complete, we got to work on the all the ways that Zest! brand story was lived out. We wrapped up the project with a custom Story Plan, giving Zest! a 'manual' for continuing to live out their brand story.

Zest's words were "Some of the best money we ever spent!" Thanks Zest! 

This was such a fun and rewarding project and we were so grateful for the opportunity. Here is an overview of the project.

Story Strategy |  Creative Direction | Styling | Photography | Messaging | Web design | Print design

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  1. Melanie Fisher

    February 27th, 2017 at 11:13 am

    These are some absolutely gorgeous photos!

  2. Peter

    March 7th, 2017 at 7:35 am

    Can you explain a bit more what a custom Story Plan typically contains?

    Great post!

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