Before any designing, writing or creating really took place, we dug into the nitty gritty foundational parts of Mary Jo’s brand. This is the consultative approach we take with all of our clients in order to fully understand their goals and mission. It includes asking lots of questions to develop clarity around why a business exists as well as understanding who it seeks to serve.
As a team, we worked with Mary Jo to develop her brand story foundation, messaging, look and feel and customer experience. Each piece would be seen, heard and felt throughout every part of her business. These elements guided the creation of her touch points and brand visuals. In July, Mary Jo visited the city of Savannah for inspiration. She sent us pictures and images from all around the city. We used this inspiration (while also being slightly jealous) to guide the design for the photography and web site.