Today is the day that we finally get to introduce you to one of our latest brand story clients – Half Dozen Cafe and Bakery! This little cafe and bakery is off the charts incredible and its owner, Hope Glick, is second to none. Local to Reading, PA, Half Dozen grew out of a commitment to people and community. They provide seasonally-inspired, nourishing food that brings people together to enjoy one another. They work hard to include locally sourced and organic ingredients as much as possible and have a ton of gluten free options. If you are in the area – definitely take some time to visit (especially all you gluten free diets out there – the cupcakes are SO. GOOD.)
Our goal for this project was to create a consistent brand experience that accurately captured the heart of Half Dozen. We kicked off with our brand story workshop and as always, it was a day full of asking the hard questions, digging deep, and eventually finding clarity on what Half Dozen is and where they are going. We then used all of the information we gathered during the workshop to create the Brand Identity and Brand Guide. This eventually led to a new look and feel, logo, and photo shoot.
It has been amazing to watch this brand really come to life and we are so excited to see what the future holds for them.
And you can bet that we will be there cheering on (and visiting) Hope and her team as they continue to grow and serve their community.