One of the ways that we learn, in life and in business, is by studying companies or individuals who excel at following their purpose and doing what they love. Today we’ll explore a company that is thriving and getting national attention for their approach to culture.
At CHAR co, we define culture as values, beliefs, underlying assumptions, attitudes and behaviors – essentially it is the lifestyle and personality of a brand. Culture creates a community and Warby Parker, a boutique eyewear company, excels at it. Here are some examples of how they build a vibrant and fun culture:
A brand’s culture should be clear and consistent across all customer touch points, including social media, web site and direct sales communications. Clarity and consistency builds trust – and trust builds affinity and action. A brand’s culture also influences EVERYTHING and is becoming more and more important in developing loyal employees and clients.
words by heather – chief operating officer