January 25, 2019


Seeking to understand our customers is crucial to building a brand that connects on a heart level and builds loyalty among our target audience. True understanding helps us create products and services that relieve our customers pain points and connect with them in a way that they care about.

Seeking to understand is a part of what we do throughout our client process, so we thought we would take some time to identify why listening can be one of your best strategies for creating a brand people love.

  1. As we listen to our our customer, we learn what they like, what they don’t like, how they make decisions, and what they care deeply about. We have a fuller understanding of who they are and how they approach life.
  1. When we take the time to get to know our customer on a deeper level, then we are able to identify areas in their life that we can relate to. We see where our common values are and how they intersect.
  2. We can tailor our experiences to fit them perfectly. As we grow in relationship and understanding of our customer, we can create experiences for them that they will love.
  3. Learning about our customer teaches us how they communicate. When we learn the ways in which they communicate or where they communicate, we can more efficiently target those communication channels with clarity and ease.
  4. Finally, understanding our customer gives us the ability to build even better products and services that make their lives better.

When we listen and seek to understand our customers, they feel heard, seen and appreciated. When they can sense that you genuinely care about making their lives better, they become loyal followers. Listening to understand takes time and patience, but the end result is well worth it.

words by hailey – brand strategist

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