Really good brands are those brands that pull you in and keep you coming back for more. They make you feel awesome. They are offering something so much more than a product or service. They are selling a vibe, a feeling, an experience, and good old fashioned happiness.
Here are a few of those “really good” brands. They have fans because they earned them.
Fast food at it’s finest. They make fried chicken and chocolate milkshakes cool and joyful. The genuine smiles and ‘my pleasures’ make me chipper about myself as if I was having green juice and a salad. They are consistently making people’s day at the drive-thru window.
Simple, delightful, and delicious. The brand’s back story about the family is heartwarming. The kids tell the story of how their dad tinkered with healthy recipes and one day mixed protein supplements, fresh ground peanut butter, and honey. He took one bite and declared “It’s perfect.” Protein that tastes like dessert with a founding story that makes makes our hearts smile.
I grew up around this brand. Like a trusted friend, these guys handled the rough and tumble of outdoor life with ease. The more you wear them, the more comfortable and familiar they became. There to get us through anything, they were a consistent and trustworthy presence in daily life. All around, a fantastic brand that feels like a lifelong friend.
Excellent at selling a dreamy lifestyle and making me want to visit every time a gram photo pops into the feed. This brand leaves no doubt in the viewer’s mind that they are worth exploring with a generous side of sophistication and charm.
It’s clear Whole Foods is a whole lot more than groceries. People seem to consider a visit a weekend highlight, a pick-me-up, and a whole lot of feel good energy. The brand’s value states: “We satisfy and delight our customers.” When a grocery store become a weekend highlight, you know it is doing something right.
Really good brands are noticed. They earn love. They are built with care and intention and make the world a better place.
words by char – founder & ceo