Why a Target Audience With Less is Better

YOU CAN’T MAKE EVERYONE HAPPY. YOU ARE NOT PIZZA. :)

Power of Positivity

We all do it, maybe it’s FOMO. Fear of missing out. We try to please all, do it all, and be all. We know it’s not the best approach to life, but fear still makes us want to. We see the same tendency with our clients when narrowing down on a target audience. It’s hard to exclude because it feels like business is being turned away.

But getting specific and honing in on our target audience is one of the best strategies for creating a brand that others fall in love with.

Here’s why a target audience with less is better:

• It creates committed fans. A specific target audience allows you to know your audience really well and serve them in a way that truly delights. The result? Committed and enthusiastic fans are created. These guys will spread the word, share on social, and become loyal brand advocates. They will even draw in others that may not be your specific target audience! Fans always have been and always will be one of the most effective marketing strategies.
• It guides all marketing tactics. Instead of reacting and trying marketing tactics that worked for others, you will select those that make sense for your target audience. This will save money and get results.That is marketing dollars well spent.
• It forms that ‘exceptional’ factor. We know them when we experience them – some brands just feel ‘exceptional’. They draw us in and we can’t help but going back. In contrast, a brand that tries to serve all becomes diluted. There is no way to make everybody happy and maintain characteristics that make you unique and exceptional.

Whether your target audience is defined by demographics, psychographics, age, lifestyle, style, values, or a blend of all the above – it does not matter. Getting specific is always going to take you farther.  Get specific, get to know them like your best friend, serve, delight, and create a brand that others fall in love with!

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words by char – founder & CEO