1. They are who they are. The best brands – the ones that people are drawn to, talk about, and support are the ones that are fully themselves. Day in and day out we experience brands everywhere, but the ones that we will pause for and maybe even become fans of, are the ones that are completely and wholly themselves. They are the ones that know who they are. They know their purpose. They know their values. And they know where they want to go. And not only do they know it, they stick to it. They live and breathe it and so does their team and employees. Our future customers and clients are searching for brands they can connect with. And the ones that we connect with are the ones that are authentically themselves always
2. They love their people. Number TWO – THEY LOVE THEIR PEOPLE. Brands that find the most success are the ones that care for the people that are purchasing from them. When we truly value the people we seek to serve, then we can serve them in the best way possible. The perspective we have towards our clients shapes the way we decide to meet them where they are and solve a problem they might have to the best of our ability. Our customers and clients want to know that we see them and their pain points and are bringing a solution. Business is a vehicle to serve people and the communities that they are in. People focused businesses are successful because they care about how to provide something that is wanted and needed from those they care about helping. 
3. They know how to show and tell consistently. Finally, the most successful brands know how to show and tell who they are and what they do to the right people at the right time. Communicating our story is not easy but it is so important. We want to make sure that we are representing our businesses consistently across every single platform. Consistency builds trust and gains traction. It gives people a taste of what working with you or buying a product from you is like. So represent yourself well. Misrepresentation can lose clients before they even get a chance to really see what you do, even if what you are offering is really great!

---

words by hailey – brand strategist