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It is true, and even scientifically proven, that people make decisions based on emotions and a personal set of values. It is also true, and again scientifically proven, that our brains process and respond to visuals quicker than any other type of input coming our way. This means that visuals play a HUGE role in […]
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Why a Target Audience With Less is Better YOU CAN’T MAKE EVERYONE HAPPY. YOU ARE NOT PIZZA. :) Power of Positivity We all do it, maybe it’s FOMO. Fear of missing out. We try to please all, do it all, and be all. We know it’s not the best approach to life, but fear still […]
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We often go into a new year focused on the future. We set brand new goals, start fresh projects, and determine vision for the year ahead. But in order to create goals, projects, and vision that have substance, it’s important to reflect and take inventory of where we have been. Reflection reminds us of the […]
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For this month’s team journal, we asked some of our team members to share a life story about a purchasing or client experience where the brand’s values stuck out to them, resonated with them and ultimately drew them in to make a decision. As consumers, we are usually motivated to act for reasons deeper than […]
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Values have been on our mind a lot recently. This whole month we have been diving in to the role that values play in branding and we wanted to continue the conversation since they can and should play a leading role of brand development. Building your brand and living out your values does not happen […]
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It can be somewhat easy to determine who we want our target audience to be. What isn’t always easy is reaching out to communicate to that audience in a way that connects. Is there some magic formula out there that will attract the clients we want? Does it look like sending out email blasts twice […]
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