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Seeking to understand our customers is crucial to building a brand that connects on a heart level and builds loyalty among our target audience. True understanding helps us create products and services that relieve our customers pain points and connect with them in a way that they care about. Seeking to understand is a part […]
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It is true, and even scientifically proven, that people make decisions based on emotions and a personal set of values. It is also true, and again scientifically proven, that our brains process and respond to visuals quicker than any other type of input coming our way. This means that visuals play a HUGE role in […]
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Why a Target Audience With Less is Better YOU CAN’T MAKE EVERYONE HAPPY. YOU ARE NOT PIZZA. :) Power of Positivity We all do it, maybe it’s FOMO. Fear of missing out. We try to please all, do it all, and be all. We know it’s not the best approach to life, but fear still […]
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Well, we laughed, fought, cried and ultimately served our way through 2018. Some days and projects went accordingly to plan – all neat and tied up in a handmade bow. And other days went wildly awry causing us to question our abilities, outfit choices, relationships and vision. But isn’t that what makes this life fantastic? […]
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We often go into a new year focused on the future. We set brand new goals, start fresh projects, and determine vision for the year ahead. But in order to create goals, projects, and vision that have substance, it’s important to reflect and take inventory of where we have been. Reflection reminds us of the […]
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For this month’s team journal, we asked some of our team members to share a life story about a purchasing or client experience where the brand’s values stuck out to them, resonated with them and ultimately drew them in to make a decision. As consumers, we are usually motivated to act for reasons deeper than […]
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