March 20, 2014

CAROLINE LOGAN // ONE TALENTED PHOTOGRAPHER AND BUSINESS GAL

Friends, today we have Caroline from Caroline Logan Photography on the blog! This girl’s heart shoots right up to the ceiling. She invests her entire ALL into whatever is at hand. Her passion, enthusiasm, and genuineness is a blessing to witness. She has one rocking photo biz and I am convinced it is because of how she brings her heart onto what she does. She is extremely passionate about personal marketing and client experience. Let me tell you, I am amazed how well she does this. The results are clearly seen on her business. We are excited and so honored to partner with her at the upcoming TRUE TO YOU workshop. At this special event she will be sharing about these two topics. I have no doubt I will be inspired and learn from this fine gal. Today she is sharing just a bit on why these topics are so dear to her…

 

(Photo Credit goes to Jen + Ashley Photography)

A

Hey there friends, both old and new! I’m Caroline Logan, a wedding photographer, adventurer, story-teller, and believer in love. I like to think I’m a southern girl at heart, although I was born and raised in the land I’ll always love and find most dear, Lancaster County, PA. ;)

I started this journey at the ripe old age of fourteen when I took a crazy leap and photographed my first solo wedding. (Yikes, I was just a baby… I know!) I’ve come a long way since those early days in business, and today, I have the joy and privilege of waking up each day to pursue my dream and passion! It’s still a little surreal! ;)

I’ve gotten to travel across the country attending conferences, photographing weddings, and meeting incredible people and it has truly been the greatest of adventures. However, for me, it has been the relationships I’ve built with each one of my sweet and amazing clients that has been the biggest reward that has come from running my own photography business. I am passionate about serving my clients and providing them with the incredible experience they deserve during one of the most joy-filled, exciting seasons of their lives!

Through personal marketing and providing an AMAZING client experience, my business has grown exponentially in the past several years. I have learned how to target and attract my ideal bride, and today have the joy and honor of connecting with each one of my clients as a friend and not just as a vendor that “shows up” on the wedding day and goes through the motions. I have been so blessed to be welcomed into my clients’ lives, to learn their love story, to share in their joy, and to celebrate with them as they make this amazing marriage commitment.

I believe, as photographers, there is so much value to be found in taking the focus off of YOU and what YOU can GET from your clients, and instead, focusing on what you can GIVE THEM. When you make SERVING, LOVING, and SPOILING your clients the foundation of your business, the results can’t help but be powerful. I believe this because I’ve experienced it firsthand, and have seen time and time again the ways this business model and philosophy has propelled my business forward in growth!

Oh I just have SUCH a heart for this!! There aren’t enough exclamation points to really describe it. :) This is what I know to be true… my relationships with my clients consistently inspire me, fill my heart with joy, and fuel my passion! And I WANT every photographer to experience this in their own business as well! I want it for you! Goodness, I am just so excited to share more with you in May and talk through how this can change the face of your business and revolutionize the way your clients talk about you to all of their friends. I wholeheartedly believe that this has the power to not only PROPEL your business forward, but inspire your craft that much more! Ahhh such an amazing day in store of sharing hearts and passions… I would LOVE and be so very honored to have you join us!”

A

For more details on the workshop and to reserve your seat, stop by TRUE TO YOU Workshop. xo

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