It started with a intangible feeling of, “There is something we are missing. There has got to be a better way to connect with our people and grow the business.” Char co began 7 years ago quickly and rather unexpectedly. At that time I was fully focused on my love for photography. Business skills were learned by falling on my face and picking myself back up again. Our soon to be launched STORY was no different.
Like most things for me, it starts with an internal wrestle. I can feel and almost touch it, but struggle putting the idea into tangible and practical terms. This is the part of the process where I wrestle and wrestle. It is often where confusion and uncertainty if the idea is any good hits. It is HARD to take a dream and start making it real. It’s scary and vulnerable. It’s easy to get STUCK here. This part of the process it’s essential for me to include other people. Wise friends that listen over coffee and tell me to stop wallowing in self doubt are invaluable. At some point, I have to make a choice to ignore the fears and simply move forward. To be honest, it often comes to believing it is holy orders. Then it is no longer about me and my feelings but something that is done out of a deep belief. From there, the steps are more tangible. Never easy. And oh yes, there is lots of hard work involved and discouragement tends to slip in. But keeping the heart fixed on the vision keeps my face turned forward. Hope for the future truly is such an incredible, powerful, and beautiful thing.
Here are the steps I go thru when taking that intangible dream and turning it into reality.
STORY is founded on our own aches and pains knowing there was something more we wanted at Char co. The development of STORY has been a passion project and a labor of love. The team truly has made STORY possible by forming the vision and executing the many steps that go into projects like this. Here is a little look into studio life from the past week. STORY is on the calendar to launch next week!
Styled product photos sure are a process.
Shooting STORY photos.
Rachel is interning this year AND she is a chef. We are eating well. We don’t complain when work projects include lunch.
Baby Colette made it into team photos!
Oh, that ladder.
Learning more about Pinterest strategies.
Thanks for joining our journey. We are grateful for you!