Yesterday in the studio we joked how we make buying decisions for wine and yogurt based on the packaging. It’s so true, we respond positively and trust brands who’s aestetics and photos we connect with. The old saying “A photo is worth a thousand words” is more true than ever.

Visual marketing is increasingly important in today’s fast pace world. We rarely take time to read print anymore. Our customers first impression is formed by what they see. Today our customers respond and form opinions based on our visuals. Photos for brands communicate the intangible aspects of a brand such as friendly, professional, quality, attention to detail. Our customers choose to trust brands based on these intangible aspects of a brand. Our customers (often without even realizing it!) decide in an instant how they feel about our brand based on the visuals before they know anything about the actual product!

Photos are a powerful communication and marketing tool for brands.

Creating dream spaces PA and beyond, Wiegand Builders were such a pleasure to work with. Investing so much heart and passion into their work; this family owned team provides premium service, custom design, and superior customer service.

They came to us needing photos for their soon to be released new website. The goal for the photos were:

1. Capture photos that will connect with the target client – an individual desiring to build a custom high-end home.
2. Showcase the qualities that make this company one of the best – friendly, family owned, professional, quality, small team, custom, hands on, attention to detail.
3. Connect the customer to the people behind the product – the individuals that put much care and attention into the product.

Take a few minutes and look at your brand visuals with a fresh perspective. If you were a new visitor to your website, what opinion would you form? The goal for the new visitor (target client) is to have them respond with – YES, I like this company!