We had the privilege of creating a set of brand visuals for Tonic Site Shop! When brand visuals are drinks and gorgeous fruits and herbs - my goodness, what a fun project! The goal was simple - create a set of images that communicate a relaxed feel, a touch of sophistication, community, not-too-perfect, current, and overall just a cool vibe as Jen and Jeff themselves are. The purpose was to connect and engage; adding warmth to a product that in and of itself is digital.
That connection element is SO important. It is often subconscious, but it definitely affects people's decisions in a big way. The thing we love so much about spot on gorgeous images is that they are a powerful connection and visual marketing tool that does not feel salesy in any way. Copy takes time to read and digest, but visuals have the potential to connect in two seconds flat.
Tonic Site Shop built our website and we cannot speak highly enough about their ability to create beautiful and sleek sites. Best part? Their sites not only look absolutely fantastic, but also have the strategy needed to build your business.
Browse on and enjoy this set of pretty photos and take a minute to visit Tonic Site Shop while you are at it.