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3 Essentials of a Great Brand Story

Build a brand that tells a story.
Deliver an experience people love. 

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SUPPORTING YOUR PEOPLE

One of our favorite parts of working with other businesses is the honor of supporting and cheering them on in their journey. And whether you’re a bakeshop, a bike manufacturer, a dog groomer, or a restaurant supporting customers well is possible and necessary for all sorts of business.  So how do we do it? How […]

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CHAR co PRINCIPLES

CHAR co was born out of a desire to be part of something bigger than myself, pull out the authentic in others in a way they never saw before, and create beauty while doing so. While the business has evolved over the years, the same heartbeat still remains at our core. These principles were more […]

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CHAR co. TIME MACHINE

Throughout the past couple of years we have had the honor and privilege to work with some real life world changers. Across many different industries and sizes of businesses, we get the beautiful privilege of talking to business owners and their teams about why they exist, what they are doing for others, and how they […]

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BRANDS THAT SERVE OTHERS WELL

Companies with great customer service all have this simple thing in common – they care for people. And while it’s true people will choose to buy based on the quality of a product or service, it is almost equally true that they will buy because of the way you make them feel.  Everyone has seen […]

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TEAM JOURNAL

Welcome back to our monthly Team Journal! We are excited to give you a little peak into what is happening this spring with the CHAR co. team. This week, we asked our team about their to-do list items, what they are looking forward to and a brand they are just absolutely loving! 1. What’s at […]

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“BEAUTIFUL THINGS DON’T ASK FOR ATTENTION”

“Beautiful things don’t ask for attention.” I copied this quote into my journal recently. I love it because it captures the power of beauty. Beauty causes a response. All of us, every single person, responds to beauty. Beauty takes many forms. Maybe it’s a golden sunbeam on a spring morning. A clean kitchen. A pristine […]

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Complete a brief questionnaire. 

We follow up to schedule a personal consultation. 

Our team creates your custom Story proposal.