Over the past couple years our team has been diving into the ins and outs of what makes a really great brand. We have researched other companies, studied experts in the field, and had our own first hand experiences. After all of this – the one conclusion we can all agree on is: Your brand […]
Logos speak volumes about a brand in an instant. They have become such a part of brand identity that we sometimes (and mistakenly) label the logo as the brand itself. Although the logo is not the brand, it is still such an important piece of our brand and we need to pay attention to it. […]
In the beginning of branding a business, it’s easy to sit down and dream about what it could be. We can see with fresh vision and grab onto every ounce of potential and possibility out there. But then almost simultaneously, we recognize that if there is potential there is also a problem that needs to […]
Sometimes explaining what we do can be hard, because it is so much more than just branding and marketing. In fact, our entire goal is to use what we do to change communities by simply helping the businesses in those communities. Because we tailor our services to each business, the end product looks different from […]
One topic we see resurfacing time and time again as we work with small business owners is social media. It can be both amazing and annoying, invasive and informative. Whatever your view point or personal opinion, it is true that social media plays a HUGE role in the growth and validity of our businesses. It […]
Do values and culture impact a brand? Do our customers really care about this? The answer to both questions is absolutely YES. Your company culture is so much more important than it used to be – people are searching for real connection and to be a part of something that they believe in. In a […]
Start creating your beautiful brand STORY.