It can be somewhat easy to determine who we want our target audience to be. What isn’t always easy is reaching out to communicate to that audience in a way that connects. Is there some magic formula out there that will attract the clients we want? Does it look like sending out email blasts twice […]
One of the ways that we learn, in life and in business, is by studying companies or individuals who excel at following their purpose and doing what they love. Today we’ll explore a company that is thriving and getting national attention for their approach to culture. At CHAR co, we define culture as values, beliefs, […]
Businesses tend to get lost in the daily tasks of managing inventory, emails, client expectations, people, and finances. We focus on making the best product the most efficiently; striving to add value while shaving back hours and costs. We do our best to bring our best self to social media counting the likes, comments, and […]
Welcome to our monthly Team Journal! This will be a space for us to give you more details about current projects, let you know how our month is going and what we’re currently working on! Its a chance for you to hear from each of our team members & get to know the CHAR co. […]
Over the past couple years our team has been diving into the ins and outs of what makes a really great brand. We have researched other companies, studied experts in the field, and had our own first hand experiences. After all of this – the one conclusion we can all agree on is: Your brand […]
Logos speak volumes about a brand in an instant. They have become such a part of brand identity that we sometimes (and mistakenly) label the logo as the brand itself. Although the logo is not the brand, it is still such an important piece of our brand and we need to pay attention to it. […]
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